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Their business model is that they'll make the money back by selling data about people's viewing habits. IMO the current frenzy over this kind of data is temporary, like the unsustainable boom in online banner advertising a few years back. It remains to be seen whether MoviePass will be able to...

Since I last checked, MP went from zero local theaters to ALL my local theaters. However, the only movies I've attended in the past 5 years that weren't IMAX, 3D, or FDX were Baby Driver (which was only shown on standard screens here) and my third viewing of Guardians 2 (which I didn't pay for...