And they kept him alive for 20 or so years until Geoff Johns killed him off a couple of years before the next reboot.
The current status quo has both Kent parents alive and well -- just don't ask too many questions about how.
No, it just means that sequel naming conventions have gotten quite . . . interesting over the years. Used to be able to just add a number at the end. Then we moved to subtitles. Now, we gotta go with making everything seems like the first one, until it's cool to tap into nostalgia and make it...
People aren't tired of DC or their characters. They're tired of bad movies featuring those characters.
DC's track record in film outside of Batman is abysmal. The highlights are probably the early Superman movies, and even those haven't aged very well.
There's actually a lot they can do with the character, as long as they stay away from the stupid real estate scam angle. The best take on Luthor is the calculating businessman that basically owns Metropolis. He can be the mastermind but shouldn't be the main villain.