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It works. That's the gym membership model.

Interview with the CEO: https://www.theglobeandmail.com/arts/film/article-ceo-mitch-lowe-on-how-moviepass-can-save-the-theatre-industry-and-its/

It may be moot soon... https://www.thewrap.com/moviepass-owner-isnt-worried-about-losing-150-million-last-year/