Over the past couple of days the disc release announcement of Avengers: Endgame has suffered media criticism by two reputable online publications, namely The Verge and Forbes.
As correctly pointed out by HTF members on the official Avengers: Endgame BD release thread this week, The Verge has weighed in on its own entertainment pages by telling fans who have yet to see the film to avoid watching Marvel’s promotional video, which includes spoilers revealing “quite literally, the entire film.”
To add insult to injury, John Archer at Forbes mag has pointed out on Wednesday that the 4K Blu-ray disc release will be missing a couple of “key AV features” which are sure to frustrate fans. The first of these is the glaring omission of a dynamic HDR format, such as Dolby Vision or HDR10+, with Disney settling instead for vanilla HDR10. Disney has already included Dolby Vision on previous 4K releases, including Black Panther, so it seems extraordinary that what will almost certainly turn out to be one of the biggest-selling discs of all time will not include the feature. More confusingly, the streaming release of the title will include Dolby Vision support.
Forbes also criticizes Disney’s failure to capitalize on the film’s IMAX source material, or at least providing an option for AV fans to do so. A:E was shot entirely using IMAX cameras, and a petition was even set up last year to ask Disney to make IMAX shots available as an option on disc releases that were captured on the large cinema format. The jump from 2.39:1 to a screen-filling and highly-detailed 16:9 image can be impressive, as proven to be the case exemplified by releases such as Dunkirk. With Avengers having been through-shot with IMAX cameras, surely it would have made sense to put out a separate disc?
Martin, a seasoned journalist and AV expert, has written for several notable print magazines. He’s served in key roles at Lucasfilm’s THX Division, NEC’s digital cinema division, and has even consulted for DreamWorks. Despite his illustrious career, Martin remains rooted in his passion for cinema and acting, with notable appearances in several Spielberg films, Doctor Who, and Star Wars: The Empire Strikes Back. He currently resides in San Francisco.
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