CJ 4DPLEX presented its latest ‘4DX Screen’ professional cinema concept at CES this week, which we anticipated in a news story last week. The new 4DX Screen blends two of the company’s existing cinema technologies, namely 4DX and ScreenX. This new “innovative” theatre format with integrated screening system and AR platform includes a “cutting-edge” computer vision technology.
The new product encompasses what the Korean company describes as “convergence” technology which it believes will constitute the very “future of cinema” and is protected by over 220 claimed patents. For starters, audiences will experience a four-sided screen tech which projects images onto side walls and ceiling. The auditorium itself will have a trapezoid shape which promises to deliver a panoramic experience with added viewing angles to the left and right. Additionally, new 4DX motion chairs will feature a wider and smoother riding experience. CJ 4DPLEX says that on the first day of CES over 1200 people experienced the new concept on the company’s booth in sell-out screenings.
JongRyul Kim, CEO of CJ 4DPLEX, said, “As leading innovators of cinema technology, we believed it was befitting to showcase the most advanced type of cinema at the world’s largest consumer electronics show called CES. We will continue to strive to provide the most engaging form of entertainment in the field of cinema. As moviegoers, we intend to stand in the forefront of cinema technology and attract young consumers back to the cinemas.”
Immersive audio at the demos has been provided by DTS (DTS:X). CJ 4DPLEX also showcased an indoor AR platform that applies advanced computer vision technology to recreate elements of mobile games that will blend with the real world. The technology is expected to launch in 2020 promoting business opportunities for the gaming and entertainment industry. If you’re at CES on its final day today, head over to LVCC, Tech East, South Hall 1, Booth #20918.
Martin, a seasoned journalist and AV expert, has written for several notable print magazines. He’s served in key roles at Lucasfilm’s THX Division, NEC’s digital cinema division, and has even consulted for DreamWorks. Despite his illustrious career, Martin remains rooted in his passion for cinema and acting, with notable appearances in several Spielberg films, Doctor Who, and Star Wars: The Empire Strikes Back. He currently resides in San Francisco.
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