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As far as I'm concerned, theaters can run whatever they want up until ticket time - those 20-minute "preview shows" don't bother me at all. It's the bloat after ticket time that's the issue. I like trailers but not 20+ minutes of them!

Here's the short film I mentioned earlier - just weird and bad!

Can you remember what it was about? The one that sticks out for me is the one where a woman on a date appears to lust after the hunky Regal concessions stand employee, much to the chagrin of her semi-nerdy boyfriend. It's weird and terrible! :D

Since I'm 99% AMC now, I don't miss those "student films". They were usually pretty awful! I do miss the Regal promo where the guy went "so you're cool if I scream - like, a lot?" but that one was dropped years ago anyway! :D

I'm not arguing that movie commercials are good, bad or indifferent - just pointing out that different generations may view them in different ways. Besides, we get commercials in all sorts of places where you paid to be. Go to a baseball game and you'll see all sorts of commercials run between...

On the other hand, you have an entire generation that's always lived in a world where commercials are everywhere due to their ubiquity online. They probably find ads at movie theaters less annoying than older customers because they're so accustomed to them...

Of course trailers are commercials, but they're commercials many people enjoy. Heck, there have been trailers so popular that theaters had to institute "no refund after the trailers start" policies for some movies! People would go to see the trailer for a new "Star Wars" movie and then want a...