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AMC has had Coke ads built into their final pre-show stinger for years, to the extent that I sometimes forget not everyone has the same. At least it’s a commercial for a product you can buy at the theater and one that some associate with watching a movie. A cell phone commercial or something...

Films routinely begin 25 minutes past the advertised showtime at my Regal. At my AMC, it’s usually 22 (one less trailer). I’ve noticed that my local Regal will chop it down to 12-15 when they move titles into smaller rooms for weeks 2 and 3. But opening week (and movies still running in their...

Went to Regal today but was running late - got there during the last trailer so if they did anything I didn’t get to see it. Which is fine by me.

There was one of those Regal student films that was so bad, I’d cry out to my wife, “Make it stop, its hurting my soul!” each time. That was fun.

For sure. I think NYC has lost something like a third of its seating capacity over the past decade or so. Some of its theaters going out of business and closing down, and some of it is larger theaters replacing seats with recliners that can reduce capacity by 2/3rds in those auditoriums. When...

Some kind of adjustment has to be made because it can’t continue as it has been unchanged and survive forever. I think the current strategy of nickel and diming everyone to death won’t work forever. Extra ticket fees and surcharges and rising concession prices have worked but there’s a limit to...

If the various guild rules didn’t prevent it, this would probably be far worse. I wouldn’t put it past these guys (and the studios) to try something where the next Avengers movie has a 30 commercial break that you can pay an extra $20 in advance to skip. Short enough that many would endure it to...

I think there’s a calculation being made that the people who would be driven away have already started leaving, and that the weaponized spoilers employed by today’s most successful tentpoles are too alluring to be affected by this. I think we’re basically saying the same thing though. This...

I think the smaller theaters are probably the most viable long term - the ones that can treat their business like a specialty offering and cultivate and cater to a specific audience. I don’t think there’s much of a long term future for gigantic multiplexes, particularly ones attached to large...

I’ve also noticed - and I’m not sure if this is just my Regal or all Regals - but they change the preshow trailers and ads now from week one to week two. They tend to cut it back a little bit, probably to give them more flexibility with showtimes. But it also means that I can’t consistently...

If I’m understanding this correctly, the idea is to play a commercial after the final trailer but before the film starts. So it seems that this is being rolled out precisely to target moviegoers who show up as late as possible. I generally arrive late enough to miss the preshow ads but I’m not...

If these guys start doing it, AMC will too, eventually. At the risk of being cynical - the theatrical exhibition business is changing rapidly and the types of films that remain profitable in this new environment continue to shrink. Theaters are very close to being viable only for tentpole...