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This would seem to only hold up if Cinemark is actually advertising and promoting the number of ounces. Any theater I've ever been to usually just calls them small, medium, and large; or regular and jumbo; or some other non-numerical description.

Theaters can have all the fancy equipment they can buy, but there can still be all sorts of technical glitches (focus, brightness, calibration, screen ratio/masking, sound to loud or too soft, dirty/ripped/stained screens, rattling/broken speakers) that make the experience less than enjoyable...

But I believe this will simply further discourage those that would be mostly likely to attend theaters more often if the experience wasn't such crap. Yes, they'll put up with it for the tentpoles, but if they have to put up with it for every single film they'll simply pull back further. It's a...

Ditto. Another reason to avoid theaters. We used to get 2-3 commercials in the theaters around here, the last time I went I think there were 6-7. I don't mind commercials in the pre-show, but once the lights go down I don't want to be force-fed commercials.