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Definitely a niche market and it is hard to say how many more discs could be sold with lower prices. It may not be desirable to lower prices to for example make the same amount of money by selling let's say twice as many discs or perhaps even less money with a turnover that only increases by 50%.

Apple is sending Dolby Atmos via a special version of PCM called Dolby MAT 2.0 so if your receiver shows it as Dolby TrueHD this is very strange as it is still the same stream being delivered to your receiver. Does this happen with every Atmos stream? I have a few movies on itunes with atmos...

That's not high rez (DTS HD MA / Dolby True HD up to 24 Bit 192 kHz) sound, it is "only" more channels. Obviously the best tradeoff with current bitrates.

Hi, there is a difference that can be seen for the movies that I compared but I do not think that with both options (UHD disc and streaming) being maxed out in quality you could call it a very clear difference by most people's standards, even on the best available equipment. Let's hope that...

Correct and I would assume that with intelligent optimization streaming could get away with lower bitrates and be virtually tranparent to what can be seen on UHD. Unfortunately the big streaming services instead chose to hit a certain average bitrate target at which they try to make movies as...

Indeed bitrates of UHD movie streams are usually around 15 mbps. UHD discs have more of a 4 to 5 times higher average video bitrate so this is no 60 vs 3 GB comparison.

Very good post, the gap has closed to a degree even though both sound and picture quality are not quite there yet. Especially picture quality has come closer than one would expect given the low average bitrates that are associated with streaming UHD.