Good luck to them for trying as 3D isn't doing too good right now. I'll be done after buying my second 3D display for my main HT to replace my HD DLP display. Just about everybody I have talked to outside of this forum have little interest in 3D and are currently very safisfied with their...
I believe the market is fragmented more than it is a niche one as people have different avenues to explore for their home entertainment. Reducing cost became more of a factor during the last three years due to the economy so people have changed how they obtain home entertainment with cheaper...
The people that frequents this board and those like it do care which is why I think physical media will remain available to those that prefer it over an inferior concept.
That's where serious improvement needs to take place because the quality of those downloads/streaming are nowhere close to Blu-ray quality, both video and audio-wise.