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It's pretty depressing, actually. Who knows where we'll be in another decade?

:D

Well, IMO they're not enhancing their survivability by adopting practices that drive a percentage of their customers away. They need to get more creative. As a society, everything we see, hear, or touch these days is just saturated with scads and scads of intrusive advertising. Some people are...

From the article (emphasis mine): Under a new agreement with major in-theater advertising firm National CineMedia, top exhibitors Regal and Cinemark will incorporate advertising just prior to the “attached” trailers before feature films. AMC was approached by National CineMedia to inject ads...

But they don't have me. Every single tentpole film I'll see in the next year will be playing in multiple theaters that offer reserved seating. So I arrive 15 minutes after the posted showtime, skipping the trailers and commercials in the process, sit down in my reserved spot. and watch my movie...

Count me right out.