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If WB really thinks the cover art on this release is going to "mine" any significant amount of new sales in a niche (4K) within a niche physical media market by trying to target a customer demographic that hardly buys physical media at all in any form, well, OK then. I think they've got another...

Perhaps, but for a film like The Exorcist, it's totally unnecessary. Anyone who DOESN'T have some idea of what to expect from this movie, that's had "87 skillion home video releases" and has been a part of pop culture for decades, is living under a rock and probably not part of the target...

On iTunes as well.