Today on the bench is the BenQ CinePrime HT5550. It was surely only a matter of time before BenQ would develop a projector to sit within the home theater pricing ‘sweetspot’, that magic sub-$3,000 category where the advantages of a high-quality large projected image arguably start to challenge those of justifying a 75-inch-plus flat panel display. Until this past year, the Taiwanese manufacturer had capitalized on its smaller footprint semi-portable TK- and HT- models at the relative low end, while also promoting its substantially larger HT8000/9000 series models for permanent installation at the $8k-plus higher end. In the spring of 2019, BenQ announced that it would start shipping the CinePrime HT5550 (currently priced at $2,699 MSRP), a dark grey-colored, dedicated room-friendly beamer set to go head-to-head with similarly-priced models from the likes of Epson and Optoma.
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