Newly-launched Minnow is a next-gen streaming video guide rolled out nationally in the US that combines premium video on demand services, including Netflix, HBO Now, Hulu, and Amazon Prime into one unified application on TV and mobile. Minnow will also support emerging streamers Apple TV+, Disney+, HBO Max, Peacock and Quibi as soon as they launch in the US.
Minnow compares its app and website to Spotify, serving the same function for streaming video, while combining favored platforms and services into one application for search, sharing, and discovery of movies and TV series. Minnow says the goal is to achieve “less scrolling, more watching.”
The company claims the new app will accelerate the discovery process with a universal search, unbiased aggregation and content suggestions, while also making searches easier. Users will also be able to share and recommend titles with others and link to content directly, instead of seeking out the source, as well as create playlists. The more a user searches, saves and watches, the more the algorithms will customize to that person’s taste.
“At the dawn of the ‘streaming wars’ era, with all the streaming options out there, it has become difficult and time consuming sorting through content, especially if you don’t know what you are looking for,” said Jes Bickhart, CEO and Founder of Minnow. “People already aggregate their music on Spotify, airlines on services like Kayak and Skyscanner, and images on Pinterest, so why do we still browse content offerings platform-by-platform for movies and series? The average person in America still spends well over 23 minutes every day just scrolling looking for something to watch. There has to be a better way to help people find a movie or series simply and on any device. That’s where Minnow comes in.”
Minnow is currently available on iPhone and Android, tablets (including iPads, Pixel tablets and Amazon Fire tablets), Amazon Fire TV devices (including Fire TV Stick, Fire TV Cube and pre-installed smart Fire TVs), Apple TV and Apple TV 4K devices and Android TV devices (including pre-installed smart Android TVs and Chromecast). The app will soon be coming to Roku, Web and other smart TVs.
You can find out more from the Minnow home page.
Martin, a seasoned journalist and AV expert, has written for several notable print magazines. He’s served in key roles at Lucasfilm’s THX Division, NEC’s digital cinema division, and has even consulted for DreamWorks. Despite his illustrious career, Martin remains rooted in his passion for cinema and acting, with notable appearances in several Spielberg films, Doctor Who, and Star Wars: The Empire Strikes Back. He currently resides in San Francisco.
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