Shenzhen-based Skyworth held a global media launch at Caesar’s during CES in which it introduced seven TV models and announced a new global brand strategy. The company also picked up a 2018-2019 Global TV Brands Gold Award gong for its 65S9A/XA9000 TV.
The 65S9A/XA9000 includes a PQ processor and AI smart ecosystem, the latter of which which supports Google Assistant and Amazon Alexa, and which the company says can become the center of a smart home. The Chinese manufacturer also showed off its 65W80, which features Dolby Vision HDR and a 5.1.2 Dolby Atmos-enabled soundbar, with local dimming on its backlit 65″ LCD panel. As part of the new lineup, Skyworth announced a 43″ Bedroom Sunny TV and an 82″ Flush Mount TV display.
Skyworth intends to become a “global intelligent hardware manufacturer and a global smart system provider” with its home-grown mantra “Open, Share, Win-win,” and the vision of the company is to integrate “hardware, system, content and AIOT” into an intelligent solution. The company says it will improve the audiences’ viewing experiences with large-screen intelligent ecological products, realizing a transformation from product marketing to product experience.
Given the not-altogether convincing or comprehensible English translations of their recent press announcements, it seems Skyworth might have some way to go before achieving its global ambitions. Notwithstanding, you can check out the manufacturer’s competitive pricing and US availability on www.iskyworth.com.
Martin, a seasoned journalist and AV expert, has written for several notable print magazines. He’s served in key roles at Lucasfilm’s THX Division, NEC’s digital cinema division, and has even consulted for DreamWorks. Despite his illustrious career, Martin remains rooted in his passion for cinema and acting, with notable appearances in several Spielberg films, Doctor Who, and Star Wars: The Empire Strikes Back. He currently resides in San Francisco.
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