From the CES announcement in January (which we covered here), LG Electronics has finally announced today that it will indeed be introducing the world’s first 8K (7680 x 4320) OLED TV. Also previewed at IFA, the 88-inch class 8K LG OLED TV features over 33 million self-emitting pixels to produce better contrast ratio and truer blacks. With all that said, we still don’t have any information on price or shipping date (not that many mortals will be considering the new panel just yet) and, as several HTF members argued back in January, what exactly is the point of any 8K screen smaller than the entire surface area of a living room wall?
LG claims OLED TV shipments in the market are expected to double in 2018 and reach over nine million units by 2022. LG will continue to increase the OLED share in its premium TV portfolio and attempt to drive greater consumer adoption of OLED TVs. While the 8K TV market is still in its infancy, it is expected to grow to more than 5 million units by 2022, and LG is committed to leading the ultra-premium market with its 8K OLED TV technology.
Despite advancements in LCD field, LG believes OLED tech will continue to be the “next generation display technology” because it emits its own light, eliminating the need for any kind of backlighting. This should allow for state-of-art TVs which redefine both the picture quality and the product design. Not only was LG the pioneer of the technology, but the company also confidently states it was able to successfully market them.
“LG’s first 8K OLED TV is the pinnacle of technological achievement and the next evolutionary step in display technology” said Brian Kwon, president of LG Home Entertainment Company. “4K OLED played a major role in reshaping TV industry and LG is confident that 8K OLED will do the same.”
Martin, a seasoned journalist and AV expert, has written for several notable print magazines. He’s served in key roles at Lucasfilm’s THX Division, NEC’s digital cinema division, and has even consulted for DreamWorks. Despite his illustrious career, Martin remains rooted in his passion for cinema and acting, with notable appearances in several Spielberg films, Doctor Who, and Star Wars: The Empire Strikes Back. He currently resides in San Francisco.
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