- Joined
- Jun 10, 2003
- Messages
- 26,407
- Real Name
- Josh Steinberg
Not everyone has the data headroom and speed to do digital downloads. I' m not saying they can make discs exactly 1 for 1 competitive but charging 40 bucks is ridiculous. It is not like they have to build replication and authoring facilities from scratch. A lot of that infrastructure exists and would only require upgrading, not totally new facilities.
Unfortunately a lot of the infrastructure has been lost/shut down due to declining demand. There’s one plant left in Mexico, down from about a dozen in North America a decade ago.
If it’s becoming a more specialty product, they won’t be able to make it all up in volume. If fewer units are sold overall, those units will have to go for more. I don’t think discs are moving enough numbers for retailers to be as willing to use them as loss leaders like they were a decade ago.
Maybe $40 is high for a single title, but the Criterion model where the retail price is $40, but most vendors sell them for $30, and occasionally you can buy them for $20, is probably not that crazy (at least in my book). It’s not cheap, I wouldn’t argue otherwise, but it might be sustainable.