Mark McSherry
Second Unit
- Joined
- Apr 5, 2013
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- Mark McSherry
New documentary titled APOLLO 11 debuted at the Sundance Film Festival. To rave reviews.
Saw this last night at the local AMC LieMAX and enjoyed it - not as much as you guys, but I liked it. I'm glad they eschewed narration and let the material speak for itself.
Question: the credits claim the movie was "optimized for IMAX" or some language like that.
My girlfriend asked me what that meant and I had no good answer in this case, so what does "optimized for IMAX" mean here?
Most films showing at multiplex IMAX theaters were not made with IMAX in mind. After they are completed, they are processed with Imax Corporation's DMR process, which enhances the sharpness, and if shot on film, reduces the grain.
IMAX DMR is IMAX’s proprietary image enhancement process that uses a sophisticated advanced algorithm designed to remove unwanted grain and noise present in the image without degrading or altering the artistic intent of the photography to produce the highest-quality, sharpest 4K HDR images.*
*Various sources.
Doubt it. I think it’s a one week IMAX only engagement.Is this going to get a wider release at some point, anyone know? It is not playing anywhere near me.
Is this going to get a wider release at some point, anyone know? It is not playing anywhere near me.
Doubt it. I think it’s a one week IMAX only engagement.
Even with the expansion this weekend it's still not at my 4 closest theatres, bummer. With July being the 50th Anniversary of the mission I'm surprised they didn't release in then. Maybe I guess they didn't want it to get lost in the summer shuffle?