Malcolm R
Senior HTF Member
- Joined
- Feb 8, 2002
- Messages
- 25,256
- Real Name
- Malcolm
If the program is being used via a Visa/MC-branded credit/debit card, there's nothing for the theater to "participate" in. As long as your theater accepts credit cards, they would have to honor the card.I'm going to look into this to see about theaters in my area that participate. Now that I live in Chicago I miss the Marcus Theaters' of Wisconsin and their $5 Tuesday movies.
The issue is later, when MP has run through all its capital, and tries to get the theaters to subsidize a reduced ticket price. They will be loathe to give up their already small margin on ticket prices.
That's why popcorn costs $9 and a drink costs $6: the studios take most of the ticket money. That's why I have no issue with paying for concessions at the theater. They need to make money somehow to maintain their facility and equipment.I'm going to throw a monkey wrench into this discussion. For years, I've read that theater owners make their REAL money in concessions. If someone is going to the theater 70 times a year instead of 7, there is 10 times the opportunity to sell the concessions, which supposedly is their real revenue. Am I missing something here?