- Joined
- Dec 21, 2002
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- 24,652
- Real Name
- Jake Lipson
Honestly, while Marvel will be doing well when the movies resume, they don't have any slam dunks on the schedule that will be doing Avengers numbers for a while.
I think that Marvel is going to have a hard time replicating the success of Phases 1-3 in Phase 4 and beyond. A very hard time.
They don't need to be doing Avengers numbers right out of the gate to be profitable. With the exception of Iron Man, the Phase 1 films were not huge. They put in the work and built the brand over time, and were rewarded handsomely for their patience. They did it once. They can do it again.
I would not bet against Marvel at this point. So many of the characters they started with were not household names until the movies were great and made them household names. Back in 2014, everyone thought Guardians of the Galaxy was a big risk because no one knew who they were, and it opened with $93 million before becoming the #3 movie of the year.
If the movies Marvel currently has in production are good, they'll break through and connect. If they're not, they won't. But I have no reason to believe they won't be good, so I think the studio will be fine. I know I am looking forward to seeing what Marvel has in store the next time it is safe for me to attend one of their movies in the theater. If any of their releases hit theaters before it's safe, they will be guaranteed blind buys for me when the Blu-rays arrive. I have complete faith in what they're doing.
I think that figuring out a satisfying path forward for Black Panther without Boseman is the most significant challenge to hit Phase 4 to date. I don't see any reason to think that they will have trouble introducing new franchises effectively and profitably. They've done that part before.
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